With the chance to widen Internet marketing programs, increase value to existing company websites, and to reach new heights in search engine hits, blogging is the best investment in time to achieve all three at once! A business blog can deliver all of the following and more.
IDEAS – Smart companies blog to gain new product ideas. They assume their customers know what they want better than they do.
PRODUCTS – Blogging can replace the narrow development achieved by traditional focus groups and reach a world full of customers with information about what they really want.
VISIBILITY – Blogging can replace the single-event marketing approach and create an on-going experience for customers and let those customers decide when and how often to interact with the company and create online communities.
t 2 b: Yellow Chairs by The Bucks County Frame & Moulding Co., Blue & Gold fine art photo by Photoamato
TEAMWORK – Blogs provide living information for companies and their customers to use in the present, refer to in the future, and can encourage employees to exchange ideas with other bloggers who share similar interests via both internal and external blog sites.
COMMUNITY – Internal blogs, accessed through a company Intranet system, can become a Weblog that all employees can read and contribute to. Offering direct communication between various layers of an organization builds a sense of community and strengthens collective intelligence. Entries that spotlight a client, new hire or awards to employees only increase the positive advantages of a blog.
EASE OF USE – Anyone that can type an email message can post content to a blog. All employees within a company can benefit from participation in posting to the company blog—especially if the company blog is intended for internal use only.
RELEVANCE - Blogs are simple to manage, simple to publish and have user-friendly interface programs that make blogs easier to update than traditional websites. Frequency of updates can generate more hits, more readers, and more repeat business.
t 2 b: Eat Your Greens by The Pairabirds, Gloss Yellow Sculptural Teapot by Judi Tavill CeramicsLOYALTY – Blogs help customers feel a sense of loyalty by providing an environment where their opinions—positive and negative—are valued.
BUZZ – Living information on a blog provides inside information on developments and news about products.
This post is part FIVE of a marketing series. Please visit my archives to read parts 1-8.
The photos displayed in this post represent items sold by our fellow small business owners, in their
online Etsy stores. Please click on the links under the photos to visit the artist shops for quality handmade and vintage items.
[1] Bloomberg, Toby. "Girlfriends Just Wanna Have Fun...Social Media Style." [Weblog Diva Marketing Blog] 15, April 2008. Bloomberg Marketing. 27 May 2008 .copyright pfeiffer photos 2008 - all rights reserved. do not use my writing or photographs without my permission. Contact me HERE for info and permissions...thanks!