Art of Advertising: Bravia

Confession: I watch TV commercials. Not so much for the message as for observation of the medium. Sometimes the techniques and creativity of this form of communication and art actually do collide. Pause my playlist in the right column to enjoy the example posted below.

Sony Bravia_Balls_Ad_150sec from SK2 on Vimeo.

The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 coloured bouncy balls.

The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took over four days. Golf nets were erected at the sides of the street and every drain was blocked.

FOUND HERE.

Advertise with Pfeiffer Photos!

Since my readership has grown, and my template has been upgraded to include a third column, I have decided to offer ad space on my blog. My hope is to keep things simple--no bidding, no pressure, nothing too technical. Oh, and yes, this will be my only official post ON the blog about the ad space--I just wanted you to be "in the know".

Pfeiffer Photo Blog Stats

300-400 visits per week and growing (204 new - 207 from referral sites)
74% new visitor traffic - 27% returning
66% referral site traffic
Readers from every continent around the globe!*
2.5+ pages viewed per visit (average)
3 minutes per visit (average)
139 Regular Followers and growing!
Google Page Rank: 2 (since 10/08!)

Top referral sites bringing traffic to my blog include: Google Search, Twitter, Etsy, Facebook and Flickr.

FAST FACTS

I promote my blog regularly on Etsy, Twitter, Blip.fm, Facebook and other social network sites and hold ad space on other blogs with high traffic flow.

I promote Etsy artists, shops and items regularly on my blog and support both handmade and vintage sellers!

I am a member of the following groups and networks: Photographers of Etsy aka POE Street Team, POE PDX Street Team, Etsy Sellers Who Blog, CAST Street Team, We Love Etsy Ning, & Etsy Handmade Network

I actively network in the Flickr and Etsy communities and operate shop space on Etsy, ArtFire, Red Bubble and Art Cards Wanted.

Advance Ad Special for Pfeiffer Photos Followers!**

The first 5 advertisers to fill my first 5 spots get the regular package features and if you commit to a 3-month package you'll also receive a 10% discount off the total package price!** I am extending this offer to my blog readers FIRST before advertising my rates or the special anywhere else!

If you're ready to place your ad, need more info or would like to view all my package rates please visit my AD INFO page by clicking any of the sample ads displayed in my left margin.

Questions? Please contact me at the email link in my right margin. Thanks!

*Blog Stats per Google Analytics as of March 4, 2009.

**Blog Reader advance offer valid for followers only--new or existing. Offer valid until midnight on Friday, March 6, 2009 - after that date/time I will post the rate info and special pricing offer on Etsy and my social network sites.

Photos in this post are copyright Pfeiffer Photos 2009 - all rights reserved.

A Silver Lining

The Irvington Artist Market (IAM) was not all that we had hoped it would be. We did not make the sales we had hoped for due to low attendance of the event. We're chalking this one up to limited advertising by the event organizer (it was their first time out), cloudy weather in Portland and the long-established Bite of Oregon event happening downtown on the same weekend.

We have learned that shows and markets are a live-and-learn kind of experience and each time we attend we learn what works...and what doesn't work. We were pleasantly surprised by the variety of the other artists and crafters who participated at the market and impressed with the quality of their work. I am including a list of the names and contact info for those vendors we connected with at the end of this post in case you're in the mood for eye-candy and maybe some handmade shopping!

Our booth did look fabulous thanks to a few yards of Ikea's Lena fabric I had stashed away months ago for another project. Our photo album idea worked out nicely and caught the interest of a shopper who asked for our business card. Judy has plans to open a small gift shop in the uber-hip Mississippi Avenue district here in Portland this fall. She loved our photos of local city dwellers and architecture and is interested in opening a wholesale account to sell postcards of our work which gave us a silver lining for a cloudy day.

B.Hive Designs - handmade clothing for baby, kids, men, women...in shops and on Etsy.

Stubborn - modern jewelry handmade with stainless steel, aluminum, silver and opaque resins.

Molly Muriel - homemade natural soaps and vegan soy candles in found glass.

tiny forge design - handmade silver jewelry (also on Etsy!).

Meme Cosmetics - 100% handmade, 100% natural cosmetics.

Dave Sage Designs - handmade furniture using reclaimed and salvage woods.

Octavine Illustration - another Etsy artist offering journals, paintings, notecards & more.

Refashioned by Lisa - New fashions and bags made from reclaimed clothing and fabrics.

The photos included in the latter part of this post were used by permission and are the property of the individuals that create these fine art and craft items.  

Advertise with Pfeiffer Photos!

#1 - Ad spaces 1-5* @ $10 per month. Your ad will link to site of your choice. Ad size = 150 x 125

*TOP 5 BUYERS BONUS: You will be my featured artist once during the first month you place your ad!

#2 - Ad spaces 6-12 @ $8 per month. Your ad will link to site of your choice. Ad size = 150 x 125

#3 - Ad spaces 13-20 @ $5/month. Your ad will link to site of your choice. Ad size = 150 x 125

Pfeiffer Photo Blog Stats (UPDATED: 4.1.09)

• 350-400 visits per week and growing!
• 68% new visitor traffic
• 63% referral site traffic
• Readers from every continent around the globe! 
• 3.5 pages viewed per visit (average)
• 3-4 minutes per visit (average)
• 205 Regular Followers and growing daily!
• My Google Page Rank: #1 (since 3.09)
• Top (non-blog) referral sites bringing traffic to my blog include: Google Search, Etsy, Twitter, Flickr, Craftcult.com, Facebook, and other blogs via ads & comments.

I promote my blog regularly on Etsy, Twitter, Facebook and other social network sites and hold ad space on other blogs with good traffic flow.  I also follow a number of high traffic, creative content blogs and comment regularly which brings readers to my blog.

I promote Etsy artists, shops and items regularly on my blog and support both handmade and vintage sellers!

I am a member of the following groups and networks: Photographers of Etsy aka POE Street Team, POE PDX Street Team, Etsy Sellers Who Blog, CAST Street Team, We Love Etsy Ning, and a handful of groups on Twitter and Facebook.

I promote my blog weekly through direct posts on my Facebook personal and business pages.

I am active in the Flickr and Etsy communities and operate shop space on Etsy, ArtFire, Red Bubble and Art Cards Wanted.

Ad FAQ

Ads must be provided in JPG format--no animations, please.

Total amount of decided contract length (1, 3, 6, 9+ months) due before ad will be placed.

Payment via PayPal only.

Pfeiffer Photos reserves the right to request ad content change. Advertisers requesting more than one month are allowed one ad change per month. Must allow 2 days notice for ad changes to take place.

Questions? Please contact me.

TIP: Sign up for Google Analytics to monitor your site traffic and track your ad effectiveness!

Happy Selling!